Scent.

Scents are essential at Laundry Society. We think that the scent experience are important to the total experience for humans that’s why we don't compromise when it comes to the quality of the scents we use at Laundry Society.  
The sense of smell is strongly attached to the limbic system that runs our emotions. the limbic system is located in the part of the brain called the reptile brain. In this part of the brain, you can´t find the linguistic connection and therefore we often describe the scent of a perfume with parables since we don´t have the ability to express these emotions with words.
At Laundry Society we are convinced that we humans can instinctively recognize a scent that is well composed and balanced. When a scent "feels" right then it is created in harmony and lets the aromatic substance elevate each other. Only then you experience the scent as obvious. A major part of our scents comes from natural aromas. Both humans and animals instinctively recognize many of the natural aromas that exists.
That’s we let the scent become a significant part of our whole experience!


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At Laundry Society we build our fragrances linear.

We do not necessarily have a classical approach when we build our fragrances

This means that in Laundry Society scents is often built without a clear top note.

When you build fragrances like this there will be little or no competition between the scent of the textiles washed with Laundry Society and the perfume you choose to wear on your skin.

Harmony at last!

Please inspire and experience the feeling of our fragrances in a mood board at Pinterest


You will find all of our mood board here!

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Wild Lavender

When we created our Wild Lavender scent, we were looking to capture the feeling
of early spring and the cleanliness of sheets hanging on a clotheslinedrying in the
breeze. The fragrance is cool, crisp and clean, which gives a sense of timelessness.
The lavender that grows at high altitudes in the area around Mont Blanc inspired
us and then we added primrose and wild pansy from the foot of Kebnekaise, which
made it more subtle with base tones of vanilla, musk and cedar tree. In the language
of fragrance, this scent is classified as aromaticfloral.

Genealogy: Aromatic Floral

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Fresh Linen


For occasions when the laundry is a mixture of different garments for various occasions we wanted to create a scent close to the classic fragrance of freshly clean linen, but without turning too conservative. We gathered inspiration from the Swedish forest with notes of birch, field mint and timber. We travelled to the south of Europe and were mesmerized by the enchanting magic of tuberose and white orchid. As a finishing touch, we have added a safe bet from the world of fine fragrance, namely aldehyde, which gives us a base note of musk. In the language of fragrance, this scent is classified as fresh aldehydic.

Genealogy: Fresh Aldehydic

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Denim

We wanted to avoid the scent of fresh laundry for our jeans as we are revising our old

patterns and routines and are now trying to wash our denim less. We do, however, want
them to smell lovely and incorporate exciting new notes.

We let ourselves be inspired by industrial surroundings, the durability of the fabric and
how affectionately your jeans will hug you if you let them grow old gracefully. We played
around with jasmine, saffron, vanilla and that is where we started to find our way. We mixed
this with hundred-year-old cedar logs, which whisper stories of bygone eras in our ears and
spread a heady scent from the period they have lived through. Oakmoss and vetiver bring a
light, fresh touch without losing the earthy base notes. New materials intermingle with the
harsh ageing process. In the special language of fragrance, this scent is classified as woody fresh.

Genealogy: Woody Fresh

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Tea Wood

Tea fragrance is brilliant for toning down unwanted, bad odors, although it doesn’t
have much of a tea scent as such. We love that sort of discovery and this has been our
inspiration for our Teawood fragrance. We have used the lightly oxidized, black Darjeeling
tea and the Chinese, green Oolong combined with wood and bark, which helps us create
a certain earthiness. We wanted to intensify the sense of Afternoon Tea with orange marmalade,
with a zingy note of apple and the moisture of gentle rain. A subtle and somewhat cautious scent
that in no way overwhelms. In the language of fragrance, this scent is classified as oriental woody.

Genealogy: Oriental Woody

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Natural



Ice flower


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